Global Home Appliances Market Trends, Manufacturers and Growth Projection Up to 2022

Home Appliances Market 2017

Wiseguyreports.Com Adds “Home Appliances Market –Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2022” To Its Research Database.

Report Details:

In the recent past, technological innovation has contributed in improving the standard of living. People have come far from the brick ovens, to OTGs, microwaves, from fans to air conditioning, from planning food intake around perishable items, to refrigeration (for personal and commercial use) and even low power consumption for each of these heavy duty appliances, having increased disposable income, graduating from simpler home appliances to modern appliances.

The Home Appliances Market is a multi-billion dollar industry, led by big brand names such as Whirlpool, Electrolux and Haier Electronics Group. The global home appliance market was worth US$ XXX.XX bn in 2015, and is expected to grow at CAGR XX.X% to US$ XXX.XX bn in 2020. The global home appliance market has witnessed robust growth in past few years and has been playing crucial role in providing employment and improving quality of life of millions of people.

Developing markets of the world like Asia Pacific (with countries like India, China), Latin America, Middle East and even the US and EU markets have contributed heavily towards the robust growth in the home appliances market.

The Top Key Players:

Haier electronics group co. ltd


Electrolux AB

Defy Appliances (Pty) Ltd

Candy Group

LG Electronics

Godrej Group

Panasonic Corporation

Samsung Electronics

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The highest growth sector in home appliances has been kitchen appliances which has seen both disruptive as well as incremental innovation by way of new appliances (offering new types of functions), and improved appliances with properties like increased (electricity) efficiency, longevity, etc.

This reflects a trend of usage of eco-friendly appliances and smart appliances will be gaining momentum for the forecast period (2015 – 2020).

Segmentation of products include cooking, refrigeration, washing, room comfort (heaters, air-conditioning), water heating, cleaning (vacuum, dishwashers) appliances.

In the recent decade, due to high proliferation of home appliances across the globe, acquiring appliances has become easier, with the usage of e-commerce distribution in other traditional distribution channels like direct selling, department stores, supermarkets, retail chains among others.


Increasing disposable income, an expanding middle class, rapid urbanization, increase in marketing and advertising budgets, technological innovation, changing consumer preferences, and innovative credit schemes and easy acquisition of appliances, are some of the major drivers stimulating growth of this segment. This market is enhanced by a high rate of innovation and inclusion of a larger variety of smart appliances to existing catalogues.


Some essential appliances remain high priced for most middle class consumers. In many parts of the world, there is a deficiency in credit ecosystem which would have helped to support higher adoption of home appliances, high competition, mandatory R&D for new innovations sought by consumers, government regulations for each budget year, etc. are some of the challenges faced by this segment.

What the report offers

Market Definition for the Home Appliances along with identification of key drivers and restraints for the market.
Market analysis for the Home Appliances Market, with region specific assessments.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.
Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
Identification and analysis of the Macro and Micro factors that affect the Home Appliances Market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

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Table of Content:

  1. Research Methodology
  2. Executive Summary
  3. Market Overview

3.1 Overview

3.2 Industry Value Chain Analysis

3.3 Industry Attractiveness – Porter’s 5 Force Analysis

3.3.1 Bragaining Power of Suppliers

3.3.2 Bragaining Power of Consumers

3.3.3 Threat from new entrants

3.3.4 Threat from subsititute products

3.3.5 Competitive rivalry within the industry

3.4 Industry Policies


  1. Competitive Intelligence – Company Profiles

7.1 Haier electronics group co. ltd

7.1.1 Overview

7.1.2 Products and Services

7.1.3 Financial

7.1.4 Recent Developments

7.2 Amica Wronki S.A.

7.2.1 Overview

7.2.2 Products and Services

7.2.3 Financial

7.2.4 Recent Developments

7.3 Whirlpool

7.3.1 Overview

7.3.2 Products and Services

7.3.3 Financial

7.3.4 Recent Developments

7.4 Konka Group Co., Ltd.

7.4.1 Overview

7.4.2 Products and Services

7.4.3 Financial

7.4.4 Recent Developments

7.5 Arcelik A.S

7.5.1 Overview

7.5.2 Products and Services

7.5.3 Financial

7.5.4 Recent Developments

7.6 BSH Hausgerate GmbH

7.6.1 Overview

7.6.2 Products and Services

7.6.3 Financial

7.6.4 Recent Developments

7.7 Dongbu Daewoo Electronics

7.7.1 Overview

7.7.2 Products and Services

7.7.3 Financial

7.7.4 Recent Developments

7.8 Gorenje Group

7.8.1 Overview

7.8.2 Products and Services

7.8.3 Financial

7.8.4 Recent Developments

7.9 Defy Appliances (Pty) Ltd

7.9.1 Overview

7.9.2 Products and Services

7.9.3 Financial

7.9.4 Recent Developments

7.10 Candy Group

7.10.1 Overview

7.10.2 Products and Services

7.10.3 Financial

7.10.4 Recent Developments


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